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Certificate of Special Studies in Administration and Management (CSS) courses require proficiency in the English language. Students who do not meet the English proficiency requirement will be withdrawn from their courses by the Registrar. Students whose primary language is not English should see the English proficiency information in the Enrollment Policies section.
Please note that some CSS courses are graduate level, therefore students must possess a bachelor's degree in order to register for them. As for the other courses that are undergraduate level, predefined prerequisites are to be completed through regular academic university courses.
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Course List |
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CSS in Sales |
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CSS SC-152 Selling Function
Introduction to functional operations of the sales department between sales and other functions; the comparison with marketing; the sales force connection with the functions of management.
CSS SC-153 Consumer Behavior
Introduction to the models of consumer behavior related to selection of goods and services; marketing efforts and activities aimed at changing the consumer decision; the concept of "Consumerism" in developed countries and how it applies to Egypt.
CSS SC-154 Salesmanship 1
Introduction to the main concepts and principles of salesmanship responsibilities and qualifications of sales representatives; legal social and ethical responsibilities in salesmanship; buyer behavior and the buying process; knowledge, and skills required for successful selling; prospecting and qualifying potential customers.
CSS SC-155 Salesmanship 2
This advanced course qualifies students for planning and making call; delivering and dramatizing the sales presentation; basic communication skills and techniques in overcoming objections and closing the sale; promoting future sales through effective customer relations; negotiation skills.
Prerequisites: Salesmanship I (SC-154).
CSS SC-156 Marketing and Distribution
Essentials of marketing management process; analyzing market selecting target markets; developing the marketing mix; extending marketing international marketing and service marketing.
CSS SC-160 Advertising and Sales Promotion
The evolution of modern advertising with emphasis on local and promotion management; marketing objectives: profit, sales, and market share; setting the advertising and promotion budget; target audience action and objectives; brand strategy; promotion strategy; media selection; advertising evaluation.
CSS SC-174 Sales Analysis and Control
Nature and importance of sales analysis and control; purpose procedures of sales budgets and sales quotas; sales territories and the process of routing and scheduling sales personnel; net sales analysis and cost analysis; performance appraisal of salespeople.
CSS SC-178 Export and Import Operations
Fundamentals of international trade; sources of information markets; export and import procedures and government regulations; trade zones, shipping operations, customs clearance, and special services; common terminology and documentation; role of quality assurance and international standards; export and import restrictions, tariffs and quotas in accord with international trade agreements; role of arbitration in international trade.
CSS SC-189 Sales Negotiation Skills
Sales negotiation; conflict and identifying the sources of negotiating from strength; how professional negotiators operate; sales negotiation strategies.
CSS SC-195 Sales Forecasting
Introduction to sales forecasting; concepts of demand measures; estimating current demand; forecasting subjective methods; regression analysis; moving averages and smoothing methods; time series analysis; forecasting evaluation.
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CSS in Marketing |
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CSS MC-105 Marketing Management
Introduction to managing the marketing activities of an organization: marketing information systems and research, the marketing organizational system, and the marketing planning and control system. Topics include customer and client analysis, market research, product and service planning, pricing, communications, advertising and sales promotion, distribution management, and the development of strategies.
Prerequisite: introductory accounting course or equivalent required.
CSS MC-106 Marketing of Services
This course addresses challenges professionals and organizations face in creating and delivering high-quality services. Assignments provide students with a hands-on understanding of concepts and methods being used by practitioners in today's competitive markets to analyze customer/client requirements; measure service quality; and design, promote, and deliver outstanding service. The course is designed for individuals who manage or aspire to manage professional practices such as law or accounting, or service products and activities in financial, healthcare, educational, high tech, manufacturing, and retail organizations.
CSS MC-107 Multinational Marketing Management
This course is designed to provide a broad understanding of current issues surrounding global markets. Special emphasis is placed on experiences of multinationals in overseas markets and the experiences of exporters. Strategic issues of global competition, development of multinational marketing programs, and managing (planning, organizing, staffing, controlling, coordinating, and changing) the multinational marketing effort are the principal topics of discussion.
Prerequisite: CSS MC-105 or consent of the instructor.
CSS MC-108 Strategic Marketing: Competitive Advantage Through Positioning, Branding, and Trust
This course focuses on three core marketing strategies: positioning, branding, and trust. In today's market, almost any product or service can be transformed into a commodity quickly as competitors copy successful products. Students will learn how to analyze the competition, and then position and brand products or services in the marketplace in order to prevent them from being turned into commodities. Case examples will be used to illustrate theory as well as how to build, manage, and measure brands. By the conclusion of the course, participants will understand the key variables to a successful branding campaign.
Prerequisite: CSS MC-105 or equivalent.
CSS MC-112 Internet Marketing Strategies
Integrating web marketing activities into organizational marketing strategies is a major challenge for ongoing businesses and startups alike. This course focuses on the capabilities that allow business and nonprofit organizations to develop distinctive marketing approaches on the Internet. Throughout, it emphasizes the role of internet marketing in the overall marketing strategy of the organization as well as the need for careful integration between strategies executed in cyberspace and in the physical world.
Students will engage in case analyses of a variety of internet marketing situations and will develop a marketing plan that includes major internet elements.
Prerequisite: CSS MC-105 or equivalent.
CSS MC-115 Customer Relations Management
The goal of this course is to design, develop, and implement successful strategies of customer relationship management (CRM) from concept to customer. Topics include designing and developing an efficient and effective supply chain, identifying effective outsourcing tools and techniques, examining CRM's marketing potential and place in the market mix, and designing strategies for software implementation. This course is useful for students wishing to understand the complex system required to build effective customer relationships.
CSS MC-118 Strategic Sales Management
Develops professional decision-making skills to build and maintain an effective sales organization. Topics include professional selling skills; account management; relationship and solution selling; supervision of field salespeople; formulation of sales policies such as finding and developing salespeople; compensation and motivation; and the senior manager's responsibility for integrating overall marketing and sales strategy.
CSS MC-119 Advertising and Buyer Behavior
This course focuses on developing effective advertising and promotion strategies and campaigns based on the decision-making behavior of consumer and business purchasers. It examines how people respond to advertising, why they buy, and why they don't buy. Topics include market segmentation and positioning, advertising execution and creativity, media planning, budgeting, and measuring results. Students will develop an advertising campaign as a term project.
Prerequisite: CSS MC-105 or equivalent.
CSS MC-121 New Product Development
This course examines the step-by-step process of idea generation, screening, concept development, physical development, testing, and commercialization of new products and services. Lectures and cases focus on management and the impact of information on new product marketing activities. Special attention is paid to the sources of new product success and avoidance of new product failures. Students will develop a new product idea as a term project.
Prerequisite: CSS MC-105 or consent of instructor.
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CSS in Entrepreneurship – Going Private
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CSS E-110 Operations Management
This course covers the essentials of operations management: the basics of producing goods and services. Topics include key performance metrics, process mapping and analysis, product and process design, new product introduction, supply chain management, customer relationship management, total quality and effective resource management. The goal is to understand the concept of total product lifecycle management, and the effect of strategy in the operations role.
CSS E-112 Project Management
The course develops skills for planning and control of projects and understanding interpersonal issues that affect the outcome. Focusing on the introduction of new products and processes, it examines the project management lifecycle, defining project parameters and the role of a project manager.
CSS E-114 Project Management of Information Technology
This course will explore and define project management techniques for keeping management informed and engaged during the implementation of IT projects, which often involve significant organizational change. Discussion topics will include project scope, business benefits, work and schedule, the project team, mitigating risks, project delivery, and the identification of stakeholders.
CSS E-115 Starting New Businesses: Focus on
Basics
This course explores the process of creating entrepreneurial businesses: defining markets, understanding customer needs, developing profitable products and services, attracting resources, building capable and credible teams, and selling at a profit. Student teams collaborate on intensive field research to develop practical skills for developing effective strategies and tactics. Case studies, class discussions, lectures, and student presentations develop entrepreneurial thinking.
Prerequisites: CSS F-300 or equivalent, or approval of instructor; strong desire to work hard, to learn entrepreneurial thinking, and to start or join a new or early stage business.
CSS E-117 Corporate Entrepreneurship for Competitive Advantage
This course brings together the themes of entrepreneurship, strategy, growth, corporate culture, and leadership to enable traditional and web-based corporations to understand sustainable competitive advantage. Case studies will span the range from single-division strategic business units to large multi-divisional corporations. Topics include models of entrepreneurship, the development of an entrepreneurial culture within the corporation, opportunity recognition, driving forces for corporate success, incubators and corporate venturing, alternatives for growth, value creation, and entrepreneurial leadership.
Prerequisite: familiarity with financial statements is desirable, but not essential.
CSS E-118 Information Systems Management
This course is designed to provide a broad overview of the issues managers face in the selection, use, and management of information technology (IT).
Increasingly, IT is being used as a tool to implement business strategies and gain competitive advantage, not merely to support business operations.
Using a case study approach, topics will include information technology and strategy, information technology and organization, and managing information technology assets.
The course takes a management rather than a technical approach to the material presented. As such, it should be of interest to students of general management interested in information technology and to students of information technology interested in management.
Prerequisite: knowledge of the use of information systems in business settings.
CSS E-120 Public Management
This course examines the tasks and functions of public sector executives, techniques for building and maintaining a coherent mandate within which to manage, and methods for organizing and directing production in public sector organizations. Examples will be drawn primarily from state and local government, from different substantive areas (community development, environment, human services), and from people in different organizational positions. The aim will be to develop frameworks that allow operating managers to diagnose their current situations and to conceive well-designed plans to advance their objectives. The course also will pay special attention to the ethical dimensions of a public manager's job.
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| CSS in General Management
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CSS GM-100 Strategic Management
This course introduces the concept of strategic management through the use of case analysis involving the basic direction and goals of an organization; the social, political, technological, economic, and global environment; the industry and market structure; and the organization's strengths and weaknesses. This course is intended as a capstone course, integrating coursework in functional areas such as marketing, finance, accounting, human resource management, and operations management.
Prerequisite: coursework in accounting and two other functional areas is desirable.
CSS GM-101 General Managers in Action
The general manager bears responsibility for the performance and well being of an enterprise. This leadership responsibility encompasses three broad tasks: creating a vision of what the enterprise is to be and how it is to get there; developing the organizational capabilities to create and implement this vision; and ensuring that the necessary actions are taken to achieve the desired results. This course examines the job of the general manager in its entirety and how this person can achieve and sustain superior organizational performance through leadership and personal integrity.
Prerequisite: three years experience in management or coursework in at least three functional areas (for example, marketing, finance, operations management).
CSS GM-124 Managing Organizational Change
Drawing on examples from the private, nonprofit, and public sectors, this course will examine organizational change and discuss managerial strategies to guide it in desired directions. It will consider different types of organizational change, forces impeding change, and strategies of leadership to facilitate change. The course also will inquire about the characteristics that make organizations more or less receptive to change.
CSS GM-125 Conflict Resolution: Practical Negotiation Skills
This course is designed to develop practical negotiation skills applicable in a wide range of circumstances. Simulations of actual negotiations will cover conflict resolution in labor-management disputes; among government agencies; among public agencies, community groups, and private developers; and finally among individual policy makers.
CSS GM-126 Managing Negotiations
This course is designed for students who wish to manage negotiations more effectively. It is based on the premise that everyone with significant management responsibilities is involved in some form of negotiation every day. This includes intra-organizational transactions, line-staff relationships, trades with individuals and firms outside an organization, and multiparty negotiations involving other organizations, government agencies, special interest groups, and representatives of the media.
CSS GM-136 Managing in the Global Economy
This course is an introduction to the issues and modes of analysis used by managers when their organizations cross national borders and enter foreign business environments.
It examines both external environmental factors (economic, social, regulatory, and political) and internal adaptive business strategy development (transnational organizing, controlling, and decision-making processes).
CSS GM-138 Hotel and Restaurant Management
This course offers an overview of the hospitality industry, exploring a wide range of organizations from urban hotels to country inns, from gourmet restaurants to fast food, from casinos to theme parks. The complexities of the hospitality industry's structure, including chains, franchising, ownership, and management relationships are discussed. Industry examples and case studies are used extensively.
CSS GM-140 Strategic Management in Healthcare Organizations
This course examines the strategic planning and policy-making process in health delivery institutions, including hospitals, HMOs, and health centers. The objectives of the course are to develop an understanding of strategic planning concepts as applied in the healthcare industry; a framework for analysis, formulation, and implementation of strategy; and an understanding of the difference between departmental and institutional strategy. Topics include competitive strategy, environmental analysis, market segmentation, investor-owned corporations, organizational structure, and managing the strategic planning process.
Prerequisites: some accounting and financial management courses.
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CSS in HR Development |
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CSS HRM-200 Human Resource Management
This introductory course surveys what current or aspiring general managers need to know about personnel and human resource management in business and nonprofit organizations. It is designed for students who are exploring career opportunities in personnel management rather than experienced personnel specialists. The course covers staff recruitment and selection, performance evaluation, compensation, management training, and the promotion of equal employment opportunity, with discussion of recent court decisions, government regulations, and technical advances that affect the personnel management function.
CSS HRM-205 Organizational Behavior
This course deals with human behavior in a variety of organizations. Conceptual frameworks, case discussions, and skill-oriented activities are applied to each topic. Topics include communications, motivation, group dynamics, leadership, power, the influence of technology, and organizational design and development. Class sessions and assignments are intended to help participants acquire the skills that managers need to improve organizational relationships and performance.
CSS HRM-206 The Cultural Environment of International Business
An introduction to the unique challenges faced by people attempting to understand foreign environments for the purpose of managing organizations and people who have diverse notions of time, space, linguistic structures, and work-related values and practices. Topics include national cultural differences and competitive managerial behavior, corporate culture and organizational effectiveness, and competitiveness and culture. The cultural patterns and managerial practices of a variety of national settings will be examined.
CSS HRM-207 Managing Workplace Performance
The effective use of human assets is critical to organizational success. Research shows that eight out of ten employees fail to perform up to their potential. This course will provide the student with tools to more effectively use human assets to increase productivity. The course will explore psychological technologies used to motivate and empower employees, reduce workplace stress, raise emotional intelligence, and create workspace flow. These technologies will be integrated with key organizational design tools for creating high performance workplace environments. Design tools that will be examined include talent- and competency-based job and workflow design, people/strategy alignment, and use of the learning organization as a structure for increasing employee satisfaction and performance.
CSS HRM-208 Dealing with Change in Organizations
Today's competitive business environments demand that companies continually reinvent themselves. Organizational leadership at every level must instill in their workforce a sense of urgency. By empowering employees to assume ownership and to manage the anxieties of navigating uncharted territory, fewer corporations will be able to rely upon traditional management relationships. Replacing these command-and-control structures will be learning systems that emphasize cross-functional processes, joint ventures, and project-based configurations. The course explores the implications for initiating and leading change.
CSS HRM-210 Consulting Skills for Managers
While not consultants themselves, many managers can benefit from developing good consulting skills: the ability to reach consensus, manage change, and influence expectations.
The course will focus on developing managers' abilities to apply consulting skills and processes in a variety of situations, from working with internal personnel to getting the most from cross-functional teams to dealing with external clients and vendors.
Prerequisite: some previous work experience is essential.
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CSS in Advanced Business Administration |
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CSS ABA-215 The Challenges of Team Management
The course will focus on the complexities of teamwork, leadership, group interaction, coaching skills, shared responsibility, and empowerment. Team-based organizations that rely on developing cross-functional interactions must establish environments that foster creativity, innovation, risk-taking, and achievement. By encouraging open communication, cooperative problem solving, and conflict management, teams can produce working conditions that support accountability and reward group efforts.
CSS ABA-217 The Assessment and Analysis of Your Management Style
This course will focus on the assessment, analysis, and application of management style to personal and organizational effectiveness. The objective is to present operationally defined methods for assessing management style. The key variables are motive patterns, psychological types (MBTI), boss-subordinate interactions, power bases, and problem-solving styles.
Prerequisite: some management experience.
CSS ABA-227 Creativity, Innovation, and Leadership
Creativity and innovation of new products, services, and/or processes are critical components for young, entrepreneurial companies as well as for many well-established ones in today's globally competitive marketplace. This course explores how individuals and teams can be creative and innovative in the workplace. The crucial role of leadership in fostering or inhibiting creativity and innovation is also explored. Topics include characteristics of the creative person and creative teams, creativity and innovation skills, motivation needed to be creative and innovative, and leadership skills for fostering creativity and innovation in individuals and teams.
CSS ABA-229 Gender, Leadership, and Management
This course will examine differences in leadership and management from a gender-based perspective. Issues to be covered include leadership styles and their impact, understanding of power, conflict management, ethical decision making, workplace stereotypes, impact on policy making, differences in communication, and approaches to teamwork.
CSS HRM-232 Skills in Managing Conflict in Organizational Settings
This course will focus selectively on interpersonal and organizational conflict issues. We will develop skills in identifying, analyzing, and handling conflict. Topics to be covered include role conflicts, goal conflicts, perception, verbal and nonverbal communications, power and authority conflicts, and conflict styles.
Prerequisite: some management experience.
CSS HRM-233 Safety and Risk in the Workplace
This course will deal with organizational and personal issues of safety, risk, and fear in the workplace examined through the lens of the social sciences and psychology. Topics include coping with job loss and fear of job loss, strategies for increasing safety, causes of violence, managing personal stress and other health concerns,
adapting to the acquisition of new skills, the uses of psychological testing, the concerns of minorities and women, and preparedness following the events of 9/11.
CSS HRM-237 Life Transitions, Career Decisions, and the Workplace
This course provides a framework for understanding how life transitions affect career decisions and work performance. Using adult development and organizational career perspectives, it examines factors that influence work motivation, professional growth, career patterns, task preferences, and job satisfaction. The course explores the impact of the changing workplace on career expectations, phases of transition, issues of work/life balance, and the formation of values and meaning about work.
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CSS in Finance and Control |
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CSS F-300 Financial Accounting Principles
This course introduces the generally accepted principles that govern an entity's financial accounting system and the income statement and balance sheet that are the principal end-products of the system. Students will learn how accounting information is used to evaluate the performance and financial status of an organization, both by managers within the organization and by shareholders, lenders, and other outside parties.
CSS F-307 Financial Statement Analysis
This course presents financial statement analysis from the point of view of the primary users of financial statements: equity and credit analysts. The objective is to provide the insight with which to recognize and appreciate the messages, biases, and limitations of financial statements. The course reviews basic financial statements, and covers issues such as revenue recognition, earnings quality, cash flow, and ratio analysis. Common size statements and trend analysis will be done using spreadsheet software, and a company analysis performed.
Prerequisites: CSS F-300 or equivalent required; managerial accounting and managerial finance courses helpful.
CSS F-308 Business Analysis and Valuation
Knowing how to value a company is important for analysts in a range of fields, including banking, investments, mergers and acquisitions, management communications, and venture capital. This course will cover the four key components of effective business analysis: business strategy analysis, accounting analysis, financial analysis, and prospective analysis. The valuation techniques examined include traditional discounted cash flow and multiple earnings models as well as the latest techniques that link value directly to accounting numbers.
Prerequisites: introductory accounting and managerial finance courses.
CSS F-318 Investment Theory and Applications
This course introduces the concepts of investment theory and their applications in practice. It will start with an overview of different securities and markets. We will discuss portfolio theory, capital asset pricing model, factor and other models. The process of equity valuation will be examined. This will be followed by an introduction to fixed income securities, options, futures, and other derivative instruments. We will also discuss portfolio management. Throughout, the emphasis will be on applying theory to practice.
CSS F-319 Portfolio and Risk Management
This class will cover both theory and techniques for combining investments to create portfolios meeting specific goals. These include risk measurement and management, efficient diversification, market efficiency, measuring return and performance, and balancing asset classes within an investment portfolio. In addition, there will be extensive treatment of derivative securities as a risk management tool and investment vehicle, and consideration of strategies such as enhanced indexing.
Prerequisites: CSS F-318 or equivalent, and a knowledge of basic statistics.
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Other Financial Courses |
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CSS PFP-322 Personal Financial Planning
This course will examine the principal financial issues facing an individual in today's complex financial environment.
The course will enable students to make informed decisions in the contexts of their own specific situations so that the chance of success is maximized and risks are minimized. Areas of study include budgeting; taxation; managing credit; investments; life, health, and property insurance; and estate planning.
CSS IF-323 Capital Markets
The primary focus of this course is the changing global financial system and the impact of this change on financing alternatives available to US corporations. The course will discuss the evolution and function of Euromarkets, private placements, swaps, and equity markets, as well as how corporations finance themselves in the global financial markets.
Prerequisite: introductory course in finance, accounting, or economics, or equivalent.
CSS IF-324 The International Economy and Business
The objective of the course is to enhance our understanding of various economies of the world, and their interdependence. In addition, the course will discuss implications for conducting business in different parts of the world. Topics include national income accounting, monetary and financial systems, exchange rate systems, international competitiveness, country risk analysis, and international capital flows. For students who wish to understand the practical implications of the growing international marketplace.
CSS HCF-325 Financial Management in Healthcare
This course is designed for non-financial managers wishing to obtain some of the relevant skills and concepts necessary for financial management of healthcare service organizations, including integrated delivery systems, physician-hospital organizations, hospitals, physician practices, and community-based health organizations. Topics covered are financial accounting and analysis, full and differential cost accounting, financial modeling, budget variance analysis, and payment systems (including capitation and risk sharing arrangements).
Prerequisites: some knowledge of financial accounting and familiarity with spreadsheet programs are required.
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CSS in M I S: Quantitative Methods |
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CSS MIS-400 Internet and Integrated Productivity Software for Management
This course provides a solid foundation in end-user office productivity software for word processing, spreadsheet analysis and modeling, database management, charting, presentations, and appropriate applications for interacting with the World Wide Web (including development of WebPages) and the rest of the Internet. Students learn the conceptual basis of each of these tools and apply them to representative tasks in business and in the home. The emphasis is on using software to organize, analyze, and communicate information. Students should expect to spend 10 or more hours each week working on assignments. The course demands a high level of commitment to keeping up with class assignments and to learning the use of the software tools.
Prerequisites: basic experience using Windows, and some experience using a word processing program, such as Microsoft Word.
CSS MIS-403 Desktop Applications for Management
This course presents an advanced treatment of desktop software useful for managers at all levels. It emphasizes the use of desktop software to increase office productivity. Topics include automating repetitive tasks, streamlining work processes, sharing information via the Internet, collaborating within work groups, learning techniques for integrating and combining applications and for sharing "best practices" among coworkers. All assignments will require Windows 98 or higher; class demonstrations are done with MS Office XP. Not all assignments can be completed using Macintosh systems.
Prerequisite: CSS MIS-400 or equivalent experience.
CSS MIS-408 Spreadsheet Models for Management
Using commercial spreadsheets, this course explores practical approaches to business modeling, emphasizing the needs of retail, wholesale, service, publishing, or software concerns ranging in size from start-ups to global enterprises. Students learn to model costs, revenue, cash flow, plant and equipment requirements, and employee costs and productivity. Students will develop a business model and use it to study how a business responds to change.
Prerequisite: CSS MIS-400 or equivalent experience with Excel.
CSS MIS-410 Developing e-Commerce Models
This course explores how an electronic commerce platform for the Internet environment affects product and service costs, customer response time, and quality across a variety of industries. E-business models will be presented, and the issues of flexibility, scalability, robustness, extensibility, and global readiness will be explored via web-based e-commerce projects.
Prerequisite: some web design experience strongly preferred.
CSS MIS-412 Information Management for Management
Business managers encounter information management requirements both for personal use and as a company-wide resource.
Special emphasis will be placed upon how to build a database that will serve the information needs of some enterprise. This course will introduce the fundamentals of relational database models and database design.
Students will build a working database using Microsoft Access. The second part of the course will focus on the practical use of a database, including data entry, querying, reporting, data import/export, and building a useful application. Students will also be exposed to the capability and applicability of spreadsheet, file management, and remote database management software in managing a database.
Prerequisite: familiarity with basic PC software such as word processors and spreadsheets (CSS MIS-400 or equivalent).
CSS MOR-435 Operations Research for Management Decision Making
This course introduces non-mathematical managers to the major quantitative models designed for sound decision making in today's complex business environment. Topics include decision theory, linear programming, simulation, queuing theory, and inventory control. Emphasis is placed on a general understanding of theory, mechanics, application potential, and available software packages. Note for CSS candidates: this course counts as a Field IV course, but not for the information technology requirement.
Prerequisite: rudimentary knowledge of algebra.
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CSS in Business Administration Communications |
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CSS BAC-500 Effective Written Communication
This course helps students develop marketable skills for brief, clear, and vigorous written communication in the business world. During the first of the two hours each week, students and instructors meet and discuss communication problems as presented in case studies. During the second hour, students meet in a small group with an instructor for exercises in writing and editing based on their weekly written assignments.
Prerequisite: students must complete successfully a writing assignment at the first class meeting.
CSS BAC-505 Oral Communication: Business and Organizational
This course emphasizes the personal skills of speaking and listening in the organizational setting primarily through presentations, but topics also include interviews, meetings, team building, audiovisual support systems, leadership styles, communication audits, organizational environments, dealing with change, and crisis communication. The first hour of each class session will present a focused lecture on the above topics. The second hour will be made up of small group workshops that will place a major emphasis on students giving and critiquing oral presentations.
CSS BAC-520 Development Communications in the Internet Age
This course will explore the rapidly evolving world of fundraising communications, such as case statements, annual fund appeal letters, proposals, and research reports. In addition to print communications, the course will consider audio, video, and other media being used to deliver development messages. The course will also place special emphasis on the field of e-philanthropy.
CSS BAC-535 Writing for Public Relations and Marketing
Organizations rely on both the public relations and marketing functions to conceive and develop persuasive and promotional written communications targeted to a broad range of audiences. This course gives students the opportunity to draft a collection of strategic, image-oriented organizational documents including high-impact promotional speeches; ghost-written, by-lined feature articles suitable for newspaper and magazine placement; and positioning brochures and newsletters.
CSS BAC-540 Electronic Communications Strategies
This course examines the strategic, leadership, and organizational implications ensuing from the profound business and social impact of the Internet and electronic communications. It examines the changing business-to-business and business-to-consumer capabilities and relationships, with emphasis on the managerial, organizational, and process implications of this new technology. Management principles derived from industrial era successes are examined in the context of the information era. |
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CSS in Hospitality Management |
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CSS HM-353 Introduction to Hospitality Industry
Survey of the hotel development with emphasis on the role of Egyptian economy; types and corporation structures of hotels; basic management functions; hotel division, operations, functions and duties, current problems and future trends in the hotel industry in Egypt.
CSS HM-355 Front Office Operations & Procedures
Importance of the front office and room division in the hotel operations; the guest cycle: reservations, registration and check-out; front office ongoing responsibilities; function and operations of room division.
CSS HM-361 Hospitality Sales & Marketing
The marketing concept and orientation; distinctive aspects o; strategic market planning; analyzing the environment; analyzing the product; market and competition; hotel sales; advertising and promotion.
CSS HM-362 Computerized Front Office Operation
Components of the computer; management information systems; the guest cycle and involvement of the hotel information system in each phase; usage of the Fidelio front office system; food and beverage management with the use of the point-of sales (POT) data entry.
Prerequisites: Front Office Operations and Procedures (CSS HMC-205);
Hospitality Sales and Marketing (CSS HMC-500).
CSS HM-363 Food and Beverage Management
Overview of the food service industry; customer expectations; menus, recipes, nutrition and sanitation; satisfying customer expectations; serving the customer; purchasing, storing and production; planning food and beverage operations; financial management design and layout; equipment concerns.
CSS HM-364 Hospitality Information Systems
Introduction to hospitality information systems (HIS); Info concepts; software packages used in hotels; controlling information systems; HIS applications.
CSS HM-365 Supervision
Introduction to supervisory management; the supervisor's role in departmental planning and control; organizing an effective department training and activating the work force; managing problems and improving departmental productivity.
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CSS in Office Administration |
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The CSS in Office Administration provides a framework for developing the skills and knowledge needed in an increasingly dynamic employment market. The Certificate has been developed specifically for the international market, recognizing the growing importance of employees working across geographic and cultural borders. This certificate aims to meet the needs of employers, employees and students, by assessing knowledge and competence in a range of secretarial skills.
The curriculum offers six subjects covering the main competencies of this area starting from foundation to advanced level.
This certificate provides you with the opportunity to:
• Earn professional standards that are highly valued in countries around the world
• Succeed in the scheme and assessment that are designed for adoption in different places, systems and cultures
CSS OAC-601 Text Processing
Safe working practices within office environment; produce and format text from manuscript and typescript using standard business format and conventions; text process a range of business documents at a minimum speed of 50 words per minute (with an accuracy of at least 98%) and complete a 5-minute copy-typing test.
CSS OAC-602 Communication & Task Management
Task management techniques; positive responses to others environment and contribution to a team task; appropriate methods of written communication to carry out complex tasks in a variety of situations; effective communication techniques.
CSS OAC-603 Office Administration
The main functions of an administrative environment; legislative administrative procedures; routine administrative procedures; office technology and communication systems, methods for planning and organizing.
CSS OAC-604 Customer Care
The roles of customer care in organizations; reliability in customer care; effective communication with customers; identifying and solving customer problems; devise and execute a survey on customer care.
CSS OAC-605 Interpersonal Business Skills
Basic communication skills; principles of assertive behavior in situations; effective communication in groups, one to one, and with customers; make a presentation and produce a written report.
CSS OAC-606 Organizing Meeting & Events
Understanding of how to organize meetings, events, and conferences; methods of communication and effective monitoring aids; purposes and types of meetings; chairman's role; produce a written report to specified criteria.
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CSS in Office Administration |
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CSS APAC-151 Applied Accounting I
Starting an accounting system; journalizing and posting business work sheet and financial statements for a service business; closing entries; reconciling a bank statement; journalizing purchases and cash payments, sales and cash receipts; posting to general and subsidiary ledgers.
CSS APCAC-152 Applied Computerized Accounting I
Application of a complete accounting cycle through using computer software package for service firms in all types of ownership; methods of creating chart of accounts; entering financial transactions, posting to general ledger; preparing financial reports; applications on creating files and clearing accounts; adjusting entries and end of period routine.
CSS APAC-153 Applied Accounting II
Principles of preparing financial statements; end of
year adjustments for a merchandizing business;
recording financial transactions using special
journals and voucher system; payroll records,
accounting for notes receivable, notes payable and
uncollectible accounts; accounting for plant assets
and depreciation; end-of-fiscal-period work for
partnerships and corporations. Prerequisites:
Applied Accounting I (APAC-151)
CSS APCAC-154 Applied Computerized Accounting II
The role of computer software packages in managing suppliers accounts in subsidiary journals and the purchases ledger; procedures of recording entries, posting and printing invoices and checks; computerized accounting transactions related to purchases of assets, services, and goods on credit terms; the effect of interface on accounts payable and inventory; computerized inventory control, product files and cost systems.
Prerequisites: Applied Computerized Accounting I (APCAC-152)
CSS APAC-155 Applied Accounting III
Partnership accounting covering forming a partnership; dividing partnership earnings and end-of-fiscal-work for a partnership; corporation accounting including forming a corporation, acquisition of capital; preparation of financial statements, and analysis of equity for a corporation.
Prerequisites: Applied Accounting II (APAC-153)
CSS APCAC-156 Applied Computerized Accounting III
Methods of maintaining "Sales Journal" and "Customer Ledger Accounts"; the effect of general ledger interface on Accounts Receivable (A/R) accounts and sales journal; creation of customer files, labels, statements, computerized and aging reports; methods of forecasting and budgeting based on sales.
Prerequisites: Applied Computerized Accounting II (APCAC-154)
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