Turning Knowledge into Wealth
This three-day course will provide participants with an understanding of the issues organizations face when turning ideas, knowledge, research and technology into viable business propositions. It will offer practical working solutions on the process of turning ideas into commercial reality.
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WHO SHOULD ATTEND?
The course will be of interest to those individuals with an idea that can be the basis of a possible new or extended business venture. It will benefit entrepreneurs, entrepreneurs, research and technology managers, researchers, CRI representatives responsible for commercialization, business development managers, public sector officials responsible for stimulating economic development, investors and academics. It will also be of interest to existing business operators interested in growth, diversification and improved profitability.
Participants will not be required to disclose any confidential or commercially sensitive information to the presenters or course participants.
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BENEFITS
Participants will be able to apply the commercialization process to ideas generated in their own organization. They will also understand the implications of the wide range of issues that need to be addressed when starting a new venture. They will improve their understanding of financing and be able to produce a commercialization business plan. In addition they will gain a better appreciation of the business growth cycle, and be able to analyze and anticipate market and business trends. They will understand the unique position New Zealand faces in the global economy and obtain the tools to leverage that position for profit.
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Program |
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| The course will consist of interactive lectures by experienced and knowledgeable practitioners, supported by group discussions and exercises. Participants will complete a workbook that will assist them to apply the principles of commercialization to their own business environment. |
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Day one
• introduction to the concepts of commercialization
• principles of commercializing an idea
• screening opportunities
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Day two
• risk management
• funding for commercialization
• marketing innovative products and services |
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Day three
• commercialization/business plans
- why both strategic and operational plans are essential
• participant group presentations
• summary
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Presenters |
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Course Codes |
PM36 |
PM34 |
PM35 |
PDPM37 |
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Dates |
Enquire about 2006 course dates |
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Times |
9.00am — 5.00pm |
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Venue |
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Fee |
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