| This two-day hands-on course trains you in the principles of Information Mapping®. You will learn how to write concise, persuasive, effective business communications.
You may generate information on-line, on paper, visually or verbally.
In every case, Information Mapping® allows you to analyze, organize and present information that is: • accurate
• accessible
• purpose-driven
• reader-focused
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WHO SHOULD ATTEND?
If you are producing business communications such as:
• reports
• proposals
• presentations
• feasibility studies
• memos and e-mails
then this course will teach you how to get your message across with precision and power, gaining the desired reader response.
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BENEFITS
The course teaches you how to generate more effective business communications in less time. Information Mapping® is different to any other approach to writing. Its elements include:
• an easily learned set of guidelines that provide flexible, accessible units of information
• an efficient system for subject matter and task analysis that enables information to be organised for best results
• a short cut for developing business reports
• devices for effective visual presentation that enable readers to quickly locate the information they need.
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Program |
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Day 1
• introductions and objectives
• basic principles and tools
• information types — analysis and presentation
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Day 2
• information types (continued)
• case study
• developing effective business documents
• application to your own work
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Presenters |
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Course Codes |
MB26 |
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Dates |
20 & 21 October |
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Times |
8.45am — 5.00pm |
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Venue |
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Fee |
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